Ben Settle – Infotainment Jackpot
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Author:_Ben Settle
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PROOF COURSE:

Elbenbo’s Most Obnoxious Book Yet! Behold The Secret Marketing Methodology
He Taught To $400+ Million Agora Financial…That Can Help Even Brand Spanking Newbie
Copywriters & Marketers As Much As Triple Their Sales Overnight, And Hit The Proverbial Business

Here are a few examples of these extra ways inside:

How to use the diabolical “social sin” of cultural appropriation to capture even the most stubbornly low attention spans! (I should warn you though — doing this will likely rattle a few tightly-wound do-gooders looking for something to shriek about. But, I have found the extra sales that can result make it more than worth it, especially since I also show you in the book how to profit from complaints, anyway.)
How to (tastefully & in a G-rated way) use the infamous “hung like a horse” story-telling method to get readership, engagement, and attention even from people who ordinarily would ignore your marketing! (Believe it or not, one of the most respected marketing minds who ever lived used this to sell a $26,000 offer. And don’t worry — it only sounds “naughty.” In practice it’s quite low key.)
How the best standup comedians — like Bill Burr, for example — “tap” into their audience’s brain chemistry to get them literally addicted to hearing their jokes… and how to use this phenomenon to make more sales in your business to make more sales.
The “cocaine in your prostate” secret for jolting people out of being bored and complacent, and carefully and eagerly reading your offers.
A swipe file of words that can almost instantly — with but a few key strokes — make your marketing more entertaining, fun to read, and, yes, profitable. How to have a personal brand so strong people are almost irrationally drawn and loyal to. (This secret has been used by everyone from hated institutions like big pharma, big government, big media, and big oil… to politicians like Ronald Reagan, Bill & Hillary Clinton, Obama, and Donald Trump… to iconoclasts like Jesus Christ, and more.)
A near-perfect business model for coaches that lets you potentially up-sell hundreds, and even thousands, of dollars worth of your services — 100% naturally, and without pressure or hard selling
The “nuclear option” topic — used by one of the top public speakers on the planet — that is virtually impossible to ignore when you use it in your marketing and advertising! (If you’re ever worried about getting someone’s attention — in an email, on social media, during a speech, or in any of your other marketing and selling efforts… simply talk about this and watch what happens.)
2 real-life examples of how to use infotainment to “flip” hate mail and slander against your business into potentially thousands — even tens of thousands — of dollars in extra sales.
The single best way ever invented for getting the maximum number of donations at a charity dinner. (Nothing to do with infotainment, but it was used by one of the greatest masters of direct marketing who ever lived, and may come in handy for you someday.)
A secret kind of sentence you can put at the beginning of nearly any text content or advertising you create that can drive your message deeper into your reader’s psychology, as well as make the experience of doing business with you more fun.
A shortcut way of creating credibility and charisma that’s so powerful people might believe you even if you’re full of crap! (This is NOT a license to be a fraud — but, this is how many a fraud gets away with their evil deeds. Use it for your legitimate business and it can potentially transform your sales almost overnight.
A special kind of joke you can make in your advertising that (1) can light up the human neurology like a pinball machine and (2) can help make sales even to people who ordinarily would not want to buy your offers.
How one of the NRA’s #1 concealed carry instructors uses infotainment to keep his students glued to their seats for 6+ hours straight (not even wanting to go to the bathroom!) while up-selling, cross-selling, and down-selling to the point where nearly everyone in the room ends up buying a book, target shooting lessons, or some other offer before leaving.

Here’s what else you will read about in this book:

How Earl Nightingale used blatant shaming and mockery to become one the 20th century’s most famous and well-known success gurus. (Anyone who tells you shaming doesn’t work in marketing simply hasn’t been paying attention and is probably hopelessly hung up on the word “shaming” — it not only works when done correctly, but it is one of the single most reliable ways to sell more products ever invented.)
How to interview people for your podcasts or products that makes your content so fascinating people almost can’t stop listening… even if they want to! (If you do podcasts with interviews or create products based on interviews, just do this trick I learned from one of the world’s first podcasters… and your information can be as much as ten times more valuable, interesting, and likely to be consumed & acted on.)
The exact best attitude to have in your marketing & advertising that can significantly cut down on — and possibly even eliminate it altogether — buyers resistance… even in complete strangers.
How one of the greatest living copywriters of our day used “tabloid” headlines to sell tens of millions of dollars worth of products to markets full of serious and uptight customers. (I used this method in the prostate niche and it worked like crazy. And, in fact, I have found this infotainment secret not only works on the stuffy, scowling, “all business” types… but it can work even better on them than everyone else!)
How one of the most-recognized authors on the planet makes ordinary, boring, and routine information so fascinating… people can’t stop consuming his books and products. (Fact is, he doesn’t teach anything different or unique or that a thousand other authors in his niche don’t already teach… the difference is, he uses the powerful infotainment tip on page 257, while 99% of his forgettable competitors don’t.)
An intense case study in how one of the biggest non-denominational churches in the world used infotainment (combined with some other smart marketing methods) to get in front of tens of millions of people each day, and generate millions in donations… all from a converted roller rink in the armpit of the South! (I based a lot of my own business model on what they did, and it works like gangbusters.
A quick “touch up” you can do to all your book covers that can instantly make your business’s brand stand out head and shoulders from your competition.
The weird (but highly effective) infotainment secret Jesus Christ used — either on purpose or on accident, I am not sure — to get people to tell all their friends, family, and community about Him
A dignified way of using stone cold cruelty to open up your customers’ minds to wanting to read your advertising.
How to “dress up” ordinarily boring editorial content in a way that gets far more attention, has far more impact, and can make you far more likely to be listened to.
A clever way to create an almost pathologically strong bond with your customers and clients — with them working hard to want to stay in your “world” and not be cast out, and maybe even terrified of not being able to buy from you. (Doing this can turn the entire buying experience on its head — where your customers seek your approval, instead of the other way around.
The totally unsettling Hollywood secret behind why describing someone in agonizing pain in your marketing can nab you more sales.
An example of how to use biting sarcasm to make people feel almost stupid for buying from your competition… while potentially seeing you as the only other obvious choice to buy from.
The hair-raising secret to inspiring fierce loyalty in your audience, customer list, and marketplace! (This admittedly takes a lot of balls and courage… but it’s how certain illegitimate cult leaders and legitimate business leaders command such undying loyalty from their fans and followers.
An uncanny way to nab marketplace attention (and sales) that is so powerful… it crashed an office of the US government’s server during a routine public service campaign!
A point-by-point “break down” of one of the most rabidly addictive business Facebook groups that’s probably ever existed.