Brandon Lucero – The Video 4x Effect 2020
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Author: Brandon Lucero
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FINALLY END THE UNHEARD ENTREPRENEUR TRAP YOU’RE STUCK IN AND BUILD A QUICK AND PROFITABLE AUDIENCE WITH A POWERFUL MESSAGE
Imagine Where Your Business Would Be If You Started 6 Months Ago,
Just Like Some Of Our Past Students and Clients:
HIT PLAY and Hear what James Wedmore, Carrie Green, Caitlin Bacher, Rick Mulready, Mel Abraham and More Have Experienced With The Video 4x Method Content, Messaging and Strategy!
“Before implementing Video 4x into my business, one of the biggest frustration I was experiencing was attracting people into my audience that didn’t seem to get my content and didn’t seem to share the same mentality as me […] so one of the big things was the subtle change in how I created content that would attract the exact people I wanted to work with.”
– Jeff Wenberg, founder of Common Wealth Today
“I Sold My First $6K Seat Into My Program”
“Since joining the Video 4x Effect, not only have I been able to really nail down who I am and what my deeper purpose is in this world and in this industry, I have gotten even more clarity on what my methodology is and more specifically what my messaging is.”
– Jess O’Connell, host of the Stand Out CEO Podcast
“I Just Got Off Of My Biggest Launch Ever, Having a $70K Launch Using What I’ve Learned Through The Video 4x Effect”
“Brought 135 Students Into Our Program In Our Biggest Launch Ever For This Product & Generated $204K In Sales”
“The results speak for themselves […] If I can have this kind of result from just a small fraction of the program, it blows my mind what’s possible.”
– Laura Phillips, founder of Love To Launch
Shannon’s last launch nearly hit a million dollar dollars and was 4X more successful than her prior last and the only thing that changed was her messaging. She came to us to look at her messaging, scripting, and launch content. By plugging her business into the Video 4X method we were able to help her up-level the results and impact by flipping around her messaging and content.
– Dr. Shannon Irvine, founder of the Epic Success Podcast
“Our Last Launch Was FOUR TIMES More Successful Than Our Prior Launch and The Only Thing We Changed Was Our Messaging with Brandon”
“I Started Doing $60k Months After Using This Style Of Content”
“I didn’t know how to get them to pay attention and I didn’t know how to get them to recognize that I could help. I was blown away after hearing Brandon Lucero speak… and it was a missing piece of my marketing arsenal that I didn’t even know was missing…. it’s been life changing.”
– Ashely Shaw, founder The Fitness Leader Institute
Andrea was able to generate $20K in 3 weeks just by implementing our initial strategies from the Video 4x Effect. She was also able to hire a virtual editor to take over her editing and she did it in 2 weeks with our PDF outline and instructions. She’s able to roll out 3-4 videos per week without it requiring any of her time.
“$20k in 3 weeks just by implementing your initial strategies”
– Andrea Maxim, founder of MAXIMized Business
ARE YOU REALLY GOING TO STAY UNHEARD?
AND HOW MUCH REVENUE AND IMPACT ARE YOU LOSING BY WAITING?
IF YOU’RE ANYTHING LIKE ME, AND THE 7-FIGURE ENTREPRENEURS I WORK WITH, THEN YOU PROBABLY REALIZE YOUR IMPACT, MESSAGE AND SALES ARE WHAT FUEL YOU AND YOUR BUSINESS…
… AND WAITING MIGHT BE KEEPING YOU SAFE BUT IT’S ALSO KEEPING YOU STUCK.
UNLESS YOU PLAN ON GIVING UP ON YOUR BUSINESS AND DREAMS THEN YOU ALREADY KNOW YOU’RE GOING TO KEEP MOVING FORWARD… WHAT BENEFIT DO YOU GET FROM MOVING FORWARD IN THE WRONG DIRECTION?
IT’S TIME TO SAY WHAT YOU WANT TO SAY AND TO BE WHO YOU WANT TO BE.
AND IT’S TIME TO LIVE IN A REALITY WHERE YOUR PASSION OVERPOWERS YOUR FEAR AND WHERE YOU MAKE MORE SALES BECAUSE YOU STAND OUT BY STANDING FOR SOMETHING.
IT’S TIME FOR THE VIDEO 4X EFFECT WHERE YOU STAND OUT FAST, GROW AN AUDIENCE THAT LOVES YOU, MAKE SALES BECAUSE OF YOUR CONTENT, AND YOU STREAMLINE THE ENTIRE PROCESS SO IT’S HANDS-OFF
LET’S BREAKDOWN THE
AND SEE HOW THIS IS GOING TO TRANSFORM YOUR MESSAGING AND CONTENT:
There’s a reason why two different people can use the same tactic but get such different results. It’s how they communicate in their content and sales process. Messaging and connection are everything. If you seem to be struggling with sales or content it’s likely because your messaging is off and I am willing to bet you don’t stand for anything in your content. Be unique. Be different. Be You. That is what this pillar is all about… properly communicating what you do and how you do it with an effective message that properly influences the way the human mind processes information.
This is where we start and it’s where we end up BUT we only end up here because it’s where we started. What most people do is they start creating content for the sake of creating content because they think “more content” means more followers. But, they never take into consideration how that piece of content actually gets them one step closer to making a sale or making an impact. So… they don’t see an increase in either. We fix that in this pillar.
Most people think they need to focus on one platform when growing their audience. This could be YouTube, Facebook, Instagram, or something like a podcast or blog. But, what most never realize is that video should be used on multiple platforms and be working together. When you do you can get major results on YouTube and grow your rankings and email list but also be using Facebook and Instagram to grow re-marketing audiences and create demand while building an audience. Instead of spending your energy on each platform, separately, why not put your time and effort into one strategy that will grow all platforms at once? That’s what the Video 4X Effect is all about.
Grow your audience on Facebook, Instagram and YouTube at the same time!
Your Impactful and Effective Messaging
Make Video “Hands-Off” For You, The Entrepreneur
Content Distribution Strategy
Almost everyone knows they need to be using video but they think it’s overwhelming and too complicated. But, here’s the truth… YOU SHOULDN’T be doing the video yourself. Do you think successful people became successful because they did everything themselves or did they become successful because they did the things successful people did? They relied on a team and when I was broke I created a system that pumps out amazing video on any budget. That’s what this pillar is all about… the video workflows, process, outsourcing, and production on ANY budget. That way you are not doing the video yourself.
Identify Your Impact and Revenue Goals
“I’ve Become a Leader In My Space and… I Finally Feel I Connected My Messaging On a Whole Other Level”
A year ago Kayse came to us to change around her content, messaging and take advantage of this shift. After going through this shift with our messaging process and content methodology the video 4x effect, in a years time, she has more than 3x’ed her business, she had her biggest launch of her life that hit well into multiple six figures, and most importantly created an audience who believes in her message just as much as she does…
Kayse Morris More Than 3x’ed Her Business & Had Her Biggest Launch That Hit Well Into Multiple Six-Figures.
in fact her audience has rallied behind her “CEO Teacher” movement and message so intensely that they printing out her message and putting it in their office, on their walls and even reposting it in social media. She’s also been invited to be on panels at events like Kajabi with people like Rick Mulready, James Wedmore, and other 7 figure entrepreneurs.
WANT A LOOK INSIDE AND SEE WHAT’S WAITING FOR YOU?
To truly create mind-blowing content you need to understand how and why your audience thinks the way they do. You need to understand how they create their version of reality. When you understand this it becomes easy to unravel the part of their reality that causes pain and/or suffering. This is the foundation of what creates mind-blowing content.
Total: 4 Videos
VISIONARY MINDSET & IMPACT GOALS
This module is the foundation of where a movement is created. This training shows you how to make your audience a part of your message so they rally behind you striving towards YOUR greater cause. Missing these steps will leave you just creating “content” with no purpose, movement or rally behind it. No one will be vested in your misson if you miss this step.
Total: 3 Videos
In this module we reveal the secrets to creating a POWERFUL unique solution but also how to create identities within your messaging eco-system. This is where you learn how to STAND OUT in your own space but get your audience to realize where they are, who they are and who they need to be. This is where YOU CREATE DEMAND, without selling.
Total: 4 Videos
Our philosophy is that your content should be able to spread and grow on its own without needing boosting or paid traffic and Video 4x content does exactly that. This module is all about how to post and deploy your content organic throughout YouTube, Facebook and Instagram to build organically.
Total: 4 Videos
Video 1: Beliefs Vs. Reality – Delivering Ultimate Value
Video 2: The Shifts You Will Have To Make First
Video 3: Shifting Reality For You AND Your Audience
Video 4: Connecting The Shift To Messaging, Content & Your Offer
Video 1: Crafting Vision, Deeper Purpose & Overall Message
Video 2: Combing Message With Impact & Revenue Goals
Video 3: Checklist For – Is This Video Connected To The Messaging Ecosystem?
Video 1: Combining Powerful Messaging with Powerful Content
Video 2: Defining Your Struggling Avatar
Video 3: Defining Your Future Paced Hero
Video 4: Defining Your Unique Solution & Methodology
Video 1: Uncovering The REAL Powerful Topics
Video 2: Thought Reversal: What Are They REALLY?
Video 3: Thought Reversal: Identifying Topics
Video 4: Northstar “What To Do” Videos
Video 5: Connection Pieces
Video 6: Ratios and Crafting The Titles
Video 7: Other Types Of Content And Your Story
There is a science to pulling out the right video topics and avoiding the ones that could hurt your brand and messaging. After creating thousands of videos in tons of different niches we’ve found the perfect process to identifying the video topics for the fastest results. You will leave this module with an powerful list of topics that all fall within your messaging ecosystem and create demand for your offer.
Total: 7 Videos
Video 1: Test. Everything.
Video 2: Starting Schedule
Video 3: Micro-Content
Video 4: Advanced Posting
Video 5: Incorporating Your Message In ALL Content Beyond Video
Video 6: Facebook Posting
Video 7: YouTube Posting
Video 8: Instagram Posting
and… You Get LIFETIME Access!
Which means you get all new versions of the program AND Bonuses!
Module One: Setting The Foundation Of Powerful Content & Reality Shifts
Module Two: Impact & Revenue Goals Turned Into Your Messaging North Star
Module One: Your High-Level Methodology and Creating Massive Demand
Module Two: Identifying Your Video Topics
Video 1: Demand Creating What To Do Videos (Demand Creating Frameworks Available)
Video 2: Thought Reversal Scripting Frameworks (Frameworks and Script Templates)
Video 3: Connection Videos (Frameworks and Demand Creating Patterns Available)
Video 4: Testing Styles Of Videos
There’s a reason why people are PULLED into our content, video series, emails and copy. There is a very specific way your videos should be scripted, communicated to appeal to your audiences conscious and subconscious. This is complete with script templates, formats, and frameworks.
Total: 4 Videos
Module Three: Scripting Your Videos
Video 1: Video Styles
Video 2: Phone Videos
Video 3: Camera Videos
Although we believe the message is far more important than the video quality you still need to know the video types that people are consuming online so you can get the BEST of both worlds. After testing thousands of videos we’ve found the best types of content that people are consuming online and show you the styles you can use… even with your phone.
Total: 3 Videos
Module Four: Creating The Videos
Video 1: Influence & Persuasion Hacks (Binds, Reframes, etc)
Video 2: Language Patterns: Sleights of Mouth Patterns part 1
Video 3: Language Patterns: Sleights of Mouth Patterns part 2
Video 4: SOM patterns LIVE In Action
Video 5: Creating Demand & Selling w/o Selling With The “ROA-Method” & “Desire-But” Method
This is where you can master the art of language. This is the secret sauce to creating scripts, marketing, messaging that is designed based on how the human mind processes information. WARNING: Once you go through this training you will see these patterns used in all the top books, podcast, speeches, and content online. Once you see this, there is no going back. It will open up a new world for you but a world where you not only can use it but you SEE it all the best content you consume.
Total: 5 Videos
Module Five: Amplify Your Scripting – Ethical Influence & Persuasion
Module One: Organic Posting Strategy
Now that your content is created, scripted, design and posted its time to speed up the process. Although organic is great, it can also be slow. Let’s get you nearly instant views from the people who would LOVE your content and make sure they see ALL your content. This is how we get your for views for a penny then make sure your viewers then see a thought reversal, connection and what to do video one after another regardless of the platform they are on. You will be everywhere to the right person.
Total: 5 Videos
Video 1: Set Up
Video 2: Be Everywhere With FB & Instagram
Video 3: Running Content For Launches
Video 4: Running Content For Evergreen Traffic Strategy
Video 5: Test. Everything.