MasterClass – Sara Blakely Teaches Self-Made Entrepreneurship
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With just $5,000 and an idea, Spanx founder Sara Blakely went from selling fax machines door-to-door to launching an apparel company that became a global sensation. With Spanx, she not only invented a product that women around the world now love, but she also reinvented an entire product category. By 2012, her bootstrapping had paid off; she became the world’s youngest female self-made billionaire.
She’s also been named one of Time magazine’s most influential people, appeared on “Rebel Billionaire,” and served as a guest judge on “Shark Tank.” Through the Sara Blakely Foundation, she’s helped provide women with education and entrepreneurial training, and now she’s sharing her journey as an entrepreneur, her heartfelt advice, and her practical tools with you in her new MasterClass.
In Sara’s MasterClass, learn her approach to creating a product that consumers will love, no matter your resources. Through 14 lessons, Sara teaches you her approach to launching a new venture-from finding great ideas and developing products to bootstrapping sales and marketing. Learn Sara’s prototyping tactics, tips for working with manufacturers, and sales skills and strategies to help you overcome obstacles. Through case studies of Spanx and other globally successful brands, Sara teaches entrepreneurial and leadership skills to build a brand and grow a company. She also shares her personal “survival guide,” with philosophies that have been critical to her success.
In this online class, you’ll learn about:
• The entrepreneurial mindset
• Defining your purpose and passion
• Finding worthwhile ideas
• Developing a prototype and iterating
• Working with manufacturers
• Selling skills and strategies
• Building awareness and connecting with consumers
• Social media and digital marketing tactics
• Strategic pricing
• Brand building, managing growth, and creating a culture
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