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Perry Marshall – Google Ads Mastery 2021-2022 (Update 1)

Perry Marshall – Google Ads Mastery 2021-2022 (Update 1)
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Author: Perry Marshall
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Six Modules to Google Ads Mastery:
Module #1: Bidding
How the various smart bidding models work.and EXACTLY how to use them to maximize your returns
What to do if you choose NOT to use them.be very, VERY careful
How to give the machine the right “target”.and avoid MASSIVE stupidity tax.

Module #2: Targeting
– The news of the death of Keywords has been greatly exaggerated.here’s what you need to know about them now
– How to “layer” audiences over your Search and Shopping campaigns
– How to navigate the Audience options for Google Display Network and YouTube
– Audiences and Smart Bidding.how to combine their power

Module #3: Messaging
– How to use Responsive Search Ads vs. Expanded Text Ads for search.and a big warning about RSA reporting
– How-to’s and Not-to’s for Shopping Ads, Showcase, and Local Inventory Ads
– Using Google Cloud Platform tools to get insight into what your customers think
– Responsive Display Ads vs Image Ads?
– Video: Trueview, Action vs Reach + Bumpers.are you up to speed?
– What’s up with Gmail?

Module #4: Date & Measurement
– Why data is uber important in a machine learning world
– Are you feeding the machine the right data, or putting garbage in and getting garbage out?
– How to import conversions for accurate data
– What you need to know about Google Click ID
– What to watch out for with Pay Per Conversion
– A look at Google Data Studio – Get Mike’s ROAS template

Module #5: Optimizing Your Accounts
– What you need to consider in your planning process
– How to scale your campaigns . what’s reasonable?

Module #6: What It All Means for Your Future
– What these changes might mean for you as a supplier of ad management (either as an agency or a practitioner in this world)
– Explaining the My Client Dashboard
– Understanding the optimization score and the red badge
– What will your job look like in .2025!?

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